Strategic PR Tips For Developing A Media Policy For Responding To Media Inquiries

Everyday there are examples of how businesses and organization are ill-prepared if someone from the media called or showed up at the office or home and started asking you questions related to their business and some event that has great potential to bring positive or negative publicity to the business, the owners of the business, management and even employees.visit my online more deatile. Many people will admit that they do not know how to respond to media when they come with their inquiries. And being unprepared or ill-prepared to media inquiries can have serious consequences to an organization and its reputation. All businesses and organizations with more than one employee should have a well-written media policy that clearly defines who within the organization may respond to media inquiries, what kinds of information can or should be released to the media, and what information must be kept confidential.

Furthermore, a proactive approach is always prescribed for dealing with the media. It is important to commit to establishing good relationships with members of the media because it can help to establish an accurate public perception of who you are and what you do. Another important thing to remember is that you do not need to feel intimidated when being approached by the media to ask you questions. It is good to remember that members of the media do need you as a source of news and background information as much as you need them to give you publicity and clarify your point of view. The development of a clearly written and well thought out media policy is an essential part of doing business today. Here are eighteen (18) prescribed elements for inclusion in your media policy for responding to media inquiries.

1. Designate a company spokesperson to respond to media inquiries and ensure that all employees know the name and contact information for the person so they know where they should direct media inquiries.

2. Research and become familiar with the print and electronic broadcast media outlets and the reporters and editors that you are likely to encounter.

3. Clearly define in your media relation’s policy what kinds of data and information must remain confidential.

4. Always be honest. Never knowingly tell an untruth or exaggerate. Trust is a critical ingredient in developing positive and enduring media relations and if you violate that trust it will have very negative results.

5. NEVER EVER say those fateful words, “No Comment.” This immediately makes you look like you are hiding something. Instead you might say something like: “I’m sorry but this matter is the subject of an ongoing investigation or lawsuit and I am unable to respond to that question at this time.”

6. Never speculate. Stick to what you know and your area of expertise. If you do not know the answer to a reporter’s question say you don’t know. Do not try to “fake it” because that will come back to haunt you. Instead, try to help the reporter reach a source who is able to answer the question. Members of the media remember who provides reliable resources and by helping them you will enhance your credibility and they will likely come back to you in the future.

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